Privacy Policy

Ardent Legacy Travel, also referred to as “ALT,” “we,” “us,” or “our,” respects your privacy and is committed to protecting the personal information entrusted to us.

This Privacy Policy explains how Ardent Legacy Travel collects, uses, stores, protects, and discloses information when you visit our website, contact us, submit an inquiry, schedule a consultation, complete a form, communicate with us, opt in to receive communications, or engage ALT for travel consultation, journey design, travel planning, booking assistance, or related services.

By using our website or voluntarily providing information to Ardent Legacy Travel, you acknowledge the practices described in this Privacy Policy.

Information We Collect

ALT may collect personal information that you voluntarily provide to us, including:

• Name
• Email address
• Telephone number
• Mailing address
• Travel dates
• Destination interests
• Travel preferences
• Preferred accommodations
• Travel style
• Budget preferences
• Household or travel party information
• Appointment and consultation information
• Communication preferences
• Other information you voluntarily provide

When necessary to design, arrange, or manage a journey, Ardent Legacy Travel may also request information such as:

• Full traveler names
• Dates of birth
• Passport information
• Known Traveler Numbers or other trusted traveler information
• Airline, hotel, cruise, or other loyalty program information
• Emergency contact information
• Dietary preferences or requirements
• Accessibility or mobility requirements
• Special requests
• Other information reasonably required to arrange requested travel services

Information regarding minor travelers should be provided only by a parent, legal guardian, or authorized adult responsible for arranging the travel.

Information Collected Automatically

When you visit our website, certain technical information may be collected automatically through cookies and similar technologies.

This may include information such as your IP address, browser type, device information, pages visited, referring source, approximate location, and interactions with the website.

ALT may use this information to operate and improve our website, understand how visitors interact with our content, evaluate website performance, improve the user experience, and support legitimate business and marketing activities.

How We Use Your Information

Ardent Legacy Travel may use personal information to:

• Respond to inquiries and requests
• Schedule and manage consultations and appointments
• Understand your travel interests, preferences, priorities, and expectations
• Design personalized journeys
• Prepare proposals and itineraries
• Provide travel recommendations
• Coordinate reservations and travel arrangements
• Communicate regarding consultations, planning, bookings, and upcoming travel
• Provide appointment confirmations and reminders
• Provide journey design and planning updates
• Deliver booking and reservation information
• Provide customer service and travel support
• Process professional service fees and authorized payments
• Maintain appropriate client and business records
• Improve ALT services, communications, and website experiences
• Protect against fraud, misuse, and security threats
• Fulfill legal, regulatory, accounting, and business obligations
• Send marketing communications when appropriate consent has been provided or when otherwise permitted by applicable law.

How We Share Personal Information

Ardent Legacy Travel does not sell personal information or contact information as customer leads.

When reasonably necessary to provide travel services requested by a client, ALT may share appropriate traveler information with independent travel suppliers or business service providers.

These may include:

• Hotels and resorts
• Airlines
• Cruise lines
• Tour operators
• Transportation providers
• Destination management companies
• Guides and experience providers
• Travel insurance providers
• Payment processors
• Technology and customer relationship management providers
• Scheduling and communication providers
• Professional advisors
• Other providers necessary to operate our business or fulfill requested travel services

ALT shares information only when reasonably necessary for the applicable business or travel purpose.

Independent travel suppliers may have their own privacy policies and data-handling practices. Information provided to an independent supplier for the purpose of arranging or fulfilling travel services may subsequently be handled according to that supplier's policies and applicable laws.

The provisions above concerning operational sharing of personal or traveler information do not include or authorize the sharing of SMS opt-in data, text messaging consent records, or messaging authorization information for third-party marketing purposes.

Mobile Information and SMS Consent Privacy

Ardent Legacy Travel takes the privacy of mobile information and SMS consent seriously.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted.

All other categories of information sharing exclude text messaging originator opt in data and consent. SMS opt in information, text messaging consent, and records documenting a person’s authorization to receive text messages will not be shared with third parties or affiliates for their own marketing or promotional purposes.

Any information provided to service providers or subcontractors is limited to what is reasonably necessary for them to perform services on behalf of Ardent Legacy Travel.

Ardent Legacy Travel does not sell mobile information, SMS consent information, text messaging opt in data, or messaging authorization records.

SMS and Text Messaging

Ardent Legacy Travel may send SMS or text messages only in accordance with the consent provided by the recipient and other applicable requirements.

Depending on the consent provided, messages may include service-related communications, marketing communications, or both.

Service and Non-Marketing Communications

Individuals who consent to service-related text messages may receive communications regarding:

• Appointment confirmations
• Appointment reminders
• Consultation follow-ups
• Travel planning
• Journey design updates
• Booking and reservation information
• Payment or service notifications
• Upcoming travel
• Travel-related updates
• Other communications related to services requested from Ardent Legacy Travel.

Marketing Communications

Individuals who separately consent to marketing text messages may receive communications regarding:

• Travel inspiration
• Destination ideas
• ALT news and announcements
• New services
• Special offers or promotions
• Other marketing communications from Ardent Legacy Travel

Where separate consent options are presented, consenting to service-related text messages does not automatically constitute consent to receive marketing text messages.

Consent to receive marketing text messages is not a condition of purchase or of receiving services from Ardent Legacy Travel.

Message frequency varies depending on your relationship with ALT, appointments, travel planning activity, upcoming journeys, and the types of messages you have elected to receive.

Message and data rates may apply.

You may opt out of receiving text messages at any time by replying STOP.

For assistance, reply HELP or contact Ardent Legacy Travel using the contact information provided below.

SMS Consent Is Voluntary

Providing a telephone number to Ardent Legacy Travel does not automatically enroll you in an SMS marketing program.

Where SMS consent is requested through a website form or other opt-in process, consent must be provided voluntarily.

Declining to receive text messages will not prevent you from submitting an inquiry, scheduling a consultation where otherwise available, or purchasing services from ALT.

Email Communications

ALT may use your email address to communicate regarding inquiries, consultations, appointments, journey design, travel planning, reservations, and other services you request.

Individuals who elect to receive marketing emails may unsubscribe using the unsubscribe option included in applicable marketing communications.

Transactional and service-related emails may continue when reasonably necessary to provide services you have requested.

Payment Information

Payments may be processed through secure third-party payment processors.

Ardent Legacy Travel does not intentionally store complete payment card information within general customer records when payments are processed through authorized third-party payment systems.

Payment processors may collect and process information according to their own privacy policies and security practices.

Cookies and Similar Technologies

The ALT website may use cookies, analytics tools, and similar technologies to support website functionality, understand visitor activity, evaluate performance, and improve the visitor experience.

You may be able to manage certain cookie preferences through your browser settings.

Disabling certain cookies may affect the operation or functionality of portions of the website.

Data Security

Ardent Legacy Travel uses reasonable administrative, technical, and organizational safeguards designed to protect personal information within our control.

However, no method of electronic transmission or storage can be guaranteed to be completely secure.

Travelers should exercise appropriate care when transmitting sensitive personal information and should use secure submission methods when ALT makes them available.

Data Retention

ALT may retain personal information for as long as reasonably necessary to:

• Provide requested services
• Maintain appropriate travel and business records
• Manage ongoing client relationships
• Fulfill accounting and financial obligations
• Comply with legal and regulatory requirements
• Resolve disputes
• Protect legitimate business interests

Information that is no longer reasonably necessary may be deleted, anonymized, or securely disposed of when appropriate.

Your Privacy Choices

Depending on applicable law and your place of residence, you may have certain rights concerning personal information maintained about you.

You may contact Ardent Legacy Travel to request access to, correction of, or deletion of certain personal information.

ALT will evaluate and respond to appropriate requests in accordance with applicable legal requirements.

Children's Privacy

The Ardent Legacy Travel website and services are directed primarily toward adults arranging travel for themselves, their families, or other authorized travelers.

ALT does not knowingly seek to collect personal information directly from children under the age of 13 without appropriate parental or guardian involvement.

Information concerning minor travelers should be provided by a parent, legal guardian, or authorized adult.

Third-Party Websites

The ALT website may contain links to websites operated by independent third parties.

Ardent Legacy Travel is not responsible for the privacy practices, content, security, or operation of third-party websites.

Visitors are encouraged to review the privacy policies of third-party websites they choose to visit.

Changes to This Privacy Policy

Ardent Legacy Travel may update this Privacy Policy periodically to reflect changes in our services, technology, business practices, or applicable requirements.

The Last Updated date displayed at the beginning of this Privacy Policy will indicate when it was most recently revised.

Contact Us

Questions regarding this Privacy Policy or ALT's privacy practices may be directed to:

Ardent Legacy Travel
Chattanooga, Tennessee

Phone: 423-777-6728
Email: [email protected]
Website: ardentlegacytravel.com